The Ad Hoc Persona

Question: Translate the Ad Hoc Persona into a narrative and map buyer experience. We spend a lot of time talking about brand story and brand archetypes in MSC566. Now were looking that the other size of the puzzle, the archetypal drives within the consumer. Create a story for your Ad Hoc persona. Talk about lives and the experience where the brand or product intersects in narrative. Use the following questions to guide your story construction but speak in first person (I or we). As you create your personas story, think about the brand/organization/cause you are representing. What are their core values or archetype? You are targeting this persona as representative of your audience. Keep focused on what matters and how that manifests in their daily life. You are looking for the link that allows you to create meaning between the brand and the consumer. Pay attention to the article by Spool. Answer: Audience Engagement Persona for: Macro Appliance shop Name: John Profession: Sales manager for a retail company Age:35 Buying style: Detail oriented and rational decision maker. Purpose: To find the best value for the money invested. Objective: To replace a micro oven. Goal: To sell Kiara a micro oven. Challenge: Kiara will search for the best price. Kiara resides in a remote town in the northeastern part of the US. She has a habit of shopping online most of her things barring groceries. Her micro oven stopped working last week and has pushed the item in replacement list. It had a warranty of 2 years but has managed to function for more than 3 years now, though was given for a repair couple of times. She was quite sure even since then that the next micro oven would be a branded piece with a long working period. She is looking to purchase a new micro oven with reliability of at least seven years. She has done extensive search online to find the popular brands and their selling price in the nearby stores of the town. She is pro on browsing through online reviews of various products, and managed to read a lot of the preferred brands she had in her mind to finalize her best pick. She wanted a micro wave with all the latest functions but price is another deciding factor for her. She is ready to pay as much as $600 but the product must have high quality, durability, and all the latest features. She has find out about many international brands in the market but most of them are premium priced. As she zeroed in on her preferred brand model, she will make plans to find the micro oven with the suitable mix of reliability and price at the selected stores in the town. Kiara visits Macro Appliance shop to purchase the micro oven. She looked for the kitchen appliance section in the shop, and started looking for the available brands in the price range she was looking for. She found the brand and inquired about the features from a salesman. She was told about the features and requisite instructions to operate the micro oven. She found it quite user-friendly, and with a basic instruction manual provided, it would be lot easier for her. Kiara was mighty impressed with her choice as it had all the features she wanted to have in the new oven. Also, the micro oven came within her desired price range. To probe further, she inquired about other available brands and their selling price. She gave a call to her husband to inform about her purchasing decision before nodding to the salesman. Once agreed upon, she decided to purchase it and went to the price counter to get it done. She was given warranty card with the product and informed about their 24*7 call cen ter to assist the customers for all sorts of queries, complaints or any form of assistance.