Main HRM procedures that have contributed to the success of a company Essay

Google has implemented HRM procedures that have contributed to the success of the company. Google is a website company that allows visitors to search for whatever information they need at the click of a mouse. Google was able to attract the best talents. Most of its employees were Intelligent people The founders, Larry Page an Sergei Brin were both computer science graduates. They bought large terabyte memory disk to hide their data. The following paragraphs explain in detail how Google’s HRM policies were instrumental in having a zero percent employee turnover for. Also, the next part explains the nuances of change to the organization and its employees. Both Larry and Sergei established a company where employees would have a fun place to work in. The offices were decorated with lava lamps and painted with bright colors of the Google Logo, In fact, the employees were allowed to bring their pets to their workplace. The employees were given free snacks, lunch an dinner made by chef Charlie Ayers. In addition, they Google office snack rooms included a variety of cereals, gumi bears, cashew nuts. These were complemented with a variety of fruit juices, soda and cappuccino. Likewise, there were sports facilities like table tennis, a pool table and a roller skating hockey. The company had regular roller skater hockeys with its employees. Further, there were other physical activity facilities like the work -out gym, a variety of video games. Both Larry and Sergei implemented the open communication method within the organization. All its employees could freely talk directly with their managers or top level officers anytime. The employees were encouraged to eat at the company cafeteria so that they could mingle and make friends with other employees of the company. Larry and Sergei believes that allowing the employees around 20% of their time doing projects that they chose make the employees feel important and independent –minded. In addition, the employees would discuss any and all topics whether relating to their work in Google or just simply trivial things during their lunch breaks in the Google cafeteria. The serious topics discussed in the Google canteen during their lunch breaks included topics on how to topple the competitors, the employees were grouped into teams where the leadership rotates among its members. The employees had every right to fix things if anything goes wrong without having to pass through the red tape that other companies’ The motto that Larry and Sergei instituted to the employees is that you are the boss, Don’t wait to take the hill. Don’t wait to be managed. Both Larry and Sergei offered big mouth –watering incentives for people who want to work in Google that included Hot award winning technology, intelligent, fun, high energy teammates, Great culture and amazing perks that include massage therapy and free all you can eat snacks. Employees were also backed by two VCs and they had free gourmet lunches served daily, start up environment with excellent benefits, stock options where the employees could buy stocks and become one of the many owners of Google. The employees were also given ample work above average work stations. The company is strategically located in Silicon Valley in the United States. One enticing message that google says when it invites smart students from top universities to work for them is that their ideas will help make a difference in this world. Google hires employees with diverse skills and qualities. The company sought employees that had broad knowledge and expertise in computer science and mathematics. Also, employees that were hired had to be world class programmers. In addition, its employees had to be excellent in terms of communication as well as organizational skills. The employees had to be passionate with their work and are great colleagues. Also, the employees chosen to work in Google had to be at ease working in a high –energy, unstructured environment on a very small project team to create amazing products for people using Google every day. Also, the employees had to have diverse interests and skills. In addition, hiring an estimated thirty percent of the entire Google work force on a contractual basis thereby is saving the company in terms of fringe benefits expenses. Google placed their wanted employees ads in theatres only. In addition, Google asks their employees to recommend their relatives and friends to work in Google. Fifty percent of the new employees were recommended by Google employees. For, each employee will be given $2,000 for each employee admitted into the company that were recommended by them. In addition, the Human Resource Department contacted the University Professors to give them the names of their best and brightest students for possible hiring in Google. Likewise, Google organized programming contests with prizes that reach $15,000 in order to tap the best minds in the programming industry. This included the Code Jam programming contests. The above are only some of the reasons why there is a zero turnover of employees in Google. Need theories. The human resource department must place emphasis on developing a learning culture in its employees. It means that the employees would attend human resource department sponsored seminars on learning how best to accomplish one’s job tasks. For, there is an increasing need for employees to learn new process of doing their jobs. In short, there is an increasing need for good mental functioning that includes both intellect achievement and emotional stability in terms of job performance. For, as members of the workforce become more educated and more mature, there is a need for more information to be used in decision making in terms of passing the company benchmarks. For Human resource theory here shows that the learning culture of the employees will promote the concept that the employees can expect to work in a small problem –solving team that will produce high quality products in less time possible. Meaning, the company that rewards its employees for their innovations and creativity is the organization that will stand whereas all their competitors have dissolved( Gayle, 1990) . Many Human Resource specialists today will value the well –trained middle –aged worker but will view the employee’s ability to perform more. For, terminations are costly alternatives because the human resource department has to spend time and money training the neophyte employees that have will replace the terminated old employees. Companies spend lots of money on the training of new employees or the retraining of old employees on new company processes. For, human resource specialists are facing personal demands that could impede the employee’s work performance or impair the organization’s progress. Thus, human resource specialists will need skills to provide rehabilitation of employees who need them. This can be accomplished through the teamwork of all departments in the entire organization. For, as the world’s economy evolves, the organization must keep up with the competition. This can be done by continuously changing how products are produced in the company. Basically, the company must feed what the customer wants. Meaning, as the customer’s wants changes, the company must change its products to fill the new needs of the customers. In this regard, the middle aged employee is continually bombarded with new ways of producing finished goods. The old employees must either keep in step or be retrenched. For the current economy is world based and borderless. The human resource department must train the old employees how to be cope with the information overload that affects his work. For efficient productivity and sound decision will be needed to compete in the international economy. Thus, the Human resource department must address such issues as training, rewarding, economic security, task design, job responsibility, employee benefits, retirements and others. This is brought about by the new automation and new technology of the twenty –first century (Waskel 1991, 16) The human resource department must be more serious today in their recruitment and retaining of key employees. Mortorola used the production data of each employee as a basis for the retaining or retrenchment of employees. For, Motorola’s theory is to spend as little as possible on its employees ( Henkoff 1991, 76). In hiring a new employee, an applicant could be given an on the job simulation and asks what he or she could do to improve the current workplace situation. Also, many managers select a prospective employee based on predetermined by Work descriptions. Further, the companies must recruit the best from many applicants for a job. This is the process used by Merck and Hewlett –Packard (Denton 1992, 14) Job design theories. Many Human Resource people despite the definitions of the functions to represent the ordinality, the ordinality of this scale does not work well as the things and the data scales. For there are two qualitatively different types of interpersonal relationships represented in the scale of subjective and objective. There are self –serving helping, coaching, treating and mentoring functions that express an emphatic, caring dimension in an informal and formal work environment (Fine, and Cronshaw 1999, 48). Goal setting, The employees are currently graded based on a benchmark commonly termed as goal setting. And, all employees work towards a common goal which is the reaching of the organization benchmark. This benchmark boils down to generating profits. In this regard, employees may be enticed to buy shares of stocks in the company so that they will feel that they are employees as well as owners. Also, many employees work better at achieving goals if they are educated or trained on how best to accomplish their jobs. Also, better goal setting will result to goal achievement if communication and feedback freely flows from subordinate to human resource department as well as the employee’s head (Thomas, and Maxwell 2001, 47). Leadership theories Employees who are loyal to their company usually lead the other employees to be more loyal to the company through example (hard work, overtime, achieving of production benchmarks) These leaders believe in the philosophy and benchmark of the organization. These leaders believe that they see performance as an obligation in order for the entire organization to succeed. Employee attachment to such leaders will translate to commitment to the organization. (Grant 1990, 57). Organizational change comes in terms of cultural, structural, redesign of jobs, introduction of new working practices, changes to grading and remuneration systems and changes to the modes of control. Also, different organizations have different intensities and time lines for these changes (Preece, Steven, and Steven 1999, 67) . Change occurs when the way things are done have been replaced by a new company process. Change should be done if the change will give added advantage to the company. A very strong reason to change to a new process is when the new machine bought produces more goods than the current machines used. Likewise, change should immediately be implemented if the company feels that the new machine or process produces better quality goods than the current machine used. Change can be done by first making a feasibility study as to whether the new process or machine will be more advantageous to the company than the current machines or processes are doing. Normally, many of the old employees would fight any changes to be implemented by the company. For change brings with it the learning of new ways of doing things. On the other hand, the younger employees would love the new process or machine because it brings with it a new working environment. The young employees can easily learn new tricks and processes. Naturally, the new machine will cause lost of jobs because the people used to working to the replaced machines will have the same job. To deal with this, the company could retrench these old employees and pay them a separation pay. However, a better way would be to transfer these ‘jobless’ employees to another department in the company to do another job type. This is good if the employee can easily learn the new job. In addition change can be smoothly implemented with the use of Total Quality Management and re –engineering introduction (Olson, and Eoyang 2001, 19). The conclusion is very positive. Google’s, founders Larry and Sergei were very instrumental in creating a zero percent employee turnover. Some of the reasons for this remarkable feat is the company’s free gourmet lunches and snacks, a free time for recreation activities and other fringe benefits. Also, The HRM must guide the old employees as they choose between retrenchment or reassignment to another job. For, nothing is constant but change. For, a company must innovate in order to keep up with the competition.

Public Budgeting- Revenue Sources

Three revenue sources in public budgeting Property Tax: Property tax can be defined as a levy that the government issues on a person’s property. The value assessed to the property is taxed. Revenue of local governments like cities and counties are derived from property taxes. The revenue is used for administration in government and expenses concerning law enforcement, paramedics etc. ; and also to fund courts in local governments and helps for the payment of services which include civic centers, community programs, libraries, parks and recreation, and schools.Property taxes are also often used to pay some state programs such as Medicaid (in New York for example) and also to provide public assistance such as assistance to needy family (TANF), child welfare services and other social services such as supported employment, adult protective services, domestic violence and personal care assistance. This revenue can also be tracked in public safety like in juvenile detention, probati on services and other mandates (corrections/ county jail, law library in county jail, staffing for state and county court, prosecution services, community colleges etc. ).Property tax revenue can be tracked in many ways, it depends on each state but all states generally use these revenues to fund almost the same programs. Intergovernmental Revenue: Intergovernmental revenue is the funds obtained from other governments. These funds usually include grants, taxes which are shared, and contingent loans and advances. Here, funding emanates from all governments (federal, state and local governments). â€Å"Financial arrangements for funding and delivering intergovernmental services can be complex according to the variability of government structure, organization, roles and responsibilities.For example, government support concerning elementary and secondary schools includes direct funds from the federal government that are passed through state and local governments to local educational ag encies† (www. gao. gov). There are also funds allocated to cover costs for elementary and secondary education, these funds include the rent on school buildings for example. Charges for services: Charges for services are defined as customers’ charges and others charges coming from governmental and business activities. Charges for services within the governmental activities category include items such as licenses and permits (for example, business licenses and building permits), fines and forfeits, and operating special assessments sometimes charged for services provided outside the normal service area or beyond the normal level of services. Charges to other governments for services such as incarceration of prisoners also are reported in the Charges for Services column† (Kattelus & Reck, 2007).These charges include various services rendered within the states for example park entrance fees, document fees, court-filling fees etc. It also implies any government which p urchases, uses or benefits from goods and services provided. References Wilson, E. R. , Kattelus, S. C. , & Reck, J. L. (2007). Accounting for governmental and nonprofit entities. (14th ed. ). Boston, MA: McGraw-Hill Irwin. http://www. gao. gov/special. pubs/longterm/state/intergovrevenue. html

Annotating and Summarizing Essay Example | Topics and Well Written Essays - 250 words

Annotating and Summarizing - Essay Example Knight laments, â€Å"Then they take to the woods, often with willful disregard for posted signs on private land. Although the state has thousands of acres of land open to hunters, many of them seek out the less crowded conditions found on private property†(Knight, 1998). This impunity cuts across the board from the aged to the young, from parents to children. The police have also been complacent and the fines imposed are not punitive enough to deter the hunters to keep off from other people’s property. Knight basically wants us to focus on the disturbances as well as dangers caused by hunters who intrude on an individual’s private property, New York State’s lack of control over hunters where she lives, occurrences of hunters blatantly disregarding â€Å"no hunting† signs clearly posted on people’s property and most importantly the fact that trespassing is a serious sign of similar social illness which misleads some people to think that the law cannot touch them, since they are above it (Knight,

The Efficient Pollution Control Regulatory System Essay

The Efficient Pollution Control Regulatory System - Essay Example increase in price of bread as delineated in the diagram above by an increase in price of bread from P0 to P1 , this result to a new equilibrium in the market E1. (ii) Complementary goods are that usually consumed together (jointly consumed goods). In the case of Complementary goods when the demand r the price of the other good is decreased. Bread and butter are complementary goods, therefore they exhibit a cross elasticity of demand so when the price for margarine and butter is increased it result to a decrease in demand of bread causing a inward shift of the demand curve thus the quantity of bread demanded falls. PRICE D1 D0 S P2 P1 D0 D1 0 Q1 Q0 QUANTITY BREAD From the above diagram an increase in price of butter and margarine will cause shift the demand curve of bread from D0 D0 to D1 D1. This results in a decline in the amount of bread demand illustrated by a shift by the demand curve. ii) In the case of increase in the price of potatoes, rice and pasta, these could are not relat ed in any way. Therefore, they would not result in influencing an increase in the quantity of bread demand or supplied since these goods are not related in way. This can be illustrated by the diagram below. Price D0 S0 P0 S0 D0 Q0 Quantity From the above diagram, an increase in price of rice, potatoes and pasta does not in way affect the quantity of bread demand or supplied. Q2. A) A graph illustrating shortages causes by price controls. price DB DA S $4 $3 DB S DA 0 QS Q* QA QB Quantity In the above diagram when the price of a kilo of banana is $4 the quantity demanded is Q, that is where the demand is equal to the quantity supplied. When the price is fixed at $3 per kilo of banana the quantity supplied is Qs, while the quantity demanded is QA and QB for both cities A and B respectively.... When individuals fall they have to seek medical attention thus incurring huge medical bills. Therefore, pollution of storm water negative contributes to the society. The company polluting the stormwater on the other hand enjoys returns emanating from their production activities without considering the cost that they pass on to the society when pollute the environment t(Haley, 121) In addition to this pollution of storm water, depletes the amount of water available for human consumption therefore individuals have to search for other alternative sources of water which are not expensive but water becomes scarce. This represents an additional cost to the society occasioned by the production activities of the firm (Haley, 131) Therefore in order to minimize the amount of pollution of our environment the government needs to intervene so as to reduce amount emission that the firm releases to river as well as other air. The best method to caution the society from the externalities is by charging the polluting firms a standard fee that would go towards financing the affected individuals in circumstances like subsidizing their medical or treatment of the polluted water. Introduction of laws that would require firms which pollute the environment to pay. This would be essential, since firms are supposed to be in the frontline of preserving the environment, therefore, they have to pay when pollute the environment. Apart from this, the polluting company should compensate the society for the cost incurred from their production activities.

Mayan Project Essay Example | Topics and Well Written Essays - 750 words

Mayan Project - Essay Example Hence, symbols could represent either a word or a single syllable. This was a highly elaborate set of glyphs written by scribes who were members of the priesthood. The language was usually written in two blocks arranged in columns, and was read from top to bottom, from left to right. It was rich with words and phonetic rules, and only elite members of the community knew how to write (Beatriz n.d). The Mayan numerals were based on a base-twenty (vigecimal) numeral system, which were made up of three symbols: zero was represented by a shell shape, one by a dot and give by a bar. Numbers above 19 were written as a combination of these written in a descending vertical line. Three cells were written, the uppermost one represented the number of 400s in the number, the middle one represented the number of 20s in it and the lower one represented the 1s in it. In case a number was larger than that, a new row would be started. The Mayans would also rarely use face number glyphs, but this use was very uncommon and mostly appeared in monumental carving. The Mayans used addition and subtraction when needed, and there is also evidence that they were familiar with and used the concepts of infinity and fractions for various needs ("The Maya Mathematical" n.d; "Mayan Numerals" 2009). A Mayan stela (also called stele) was a stone or wooden slab that was very tall and quite wide. It was used mainly for funeral or commemorative purposes, and consisted of the name and titles of the deceased or living person for whom it was erected. It also included of lavish paintings, carvings and inscriptions depicting and describing that person. More often then not, revered rulers or hieroglyphic texts were inscribed to immortalize a unique feat or achievement during a rulers reigning period or simply his character and greatness. It was also used to remember important dates and occasions, something which proved to be

A Multitude of Dilemma in the Global Economy Essay

A Multitude of Dilemma in the Global Economy - Essay Example Ethical codes were made by companies to safe guard the integrity of their organizations. Not only did ethics direct and guide companies in making decisions that are morally acceptable by the society it also opened doors for companies to be marketed and patronized by the society. But ethical decisions are not always as easy to attain for there are factors that could affect decision making skills of an individual whether an ethical or unethical decision is being made. This paper will cover ethics and integrity, ethical marketing strategy and the factors that affect ethics in a work place. Key word: ethics, integrity, factors, companies, marketing strategy Ethics and Integrity: A multitude of dilemma of employees in the global economy Every person spends almost half of his life learning. Parents invest and send their children to school so that at the very end of the school years a new breed of educated people is set loose along the adult world. Have people ever wondered that it is not j ust out of love but of security that parents make sure their kid gets the best education there is? And what could be the bottom line? Better education gets better job opportunities. And after setting loose in the vast world of economic arena the aim is now to find a better job, if not the best all parents have dreamt of for their children. Some say getting the best job feels even longer than the years spent in education. And it seems that the best jobs are like elusive prize after a hard fought battle in the job hunting arena. And then there it goes the end of the rainbow is the job hunters ever coveted. The hunting stopped but the making a mark and finding a personal meaning in the job, and eventually conquering, has just started. A good job requires a field of action wherein a person can put his best capacities to work and that there is essence in what he does; there is an effect in the world. People value work for the many wonderful gains people get from working or doing their jo b just right. Work brings food on the table, work pays the bills, work provides budget for leisure and other fun activities, and work gives personal and social satisfaction to a person. All these things are just a few of the many positive things a person can attribute to having a particular work. In the global economy today different kinds of work have sprouted from all kinds of fields of industry- textile, food, manufacturing, computer technology and many more. The world is a vast economic arena with many competitors and stakeholders participating in its global performance. The success of every company lies in the best marketing strategy to make it sell like hot cakes in the middle of a variety to choose from. And the best marketing strategy is something that helps a company achieve a sustainable movement towards the economic stress. And amidst the many choices of companies and industries to choose from every company must put their best foot forward in order to have the edge over t he rest. Some companies stick to what is right while others stick to their goals no matter how to achieve

Tokugawa shoguns and political control established in the seventeenth Essay

Tokugawa shoguns and political control established in the seventeenth century - Essay Example e ironic KantÃ…  region he sustained 2.5 million koku of property, a novel control center at Edo, a tactically positioned stronghold civic (the future Tokyo), and likewise consumed an supplementary two million koku of land and thirty eight vassals underneath his rheostat. Subsequent to Hideyoshis demise, Ieyasu moved rapidly to grab control from the Toyotomi family. Ieyasus triumph above the western daimyo at the Battle of Sekigahara (21st October, 1600, or in the traditional Japanese calendar the inscribed day was the fifteenth day of the five year tenure in the (KeichÃ…  era) provided him effective mechanism of all Japan. He speedily eliminated abundant adversary daimyo families, abridged others, such as that of the Toyotomi, and restructured the plunders of the conflict to his intimates and allies. Ieyasu even up till now miscarried to accomplish comprehensive control of the western daimyo, but his postulation of the name of shogun assisted unite the coalition system. Subsequently consolidating his supremacy vile, Ieyasu mounted his son Hidetada (1579–1632) as shogun and himself as discharged shogun in late 1605. The Toyotomi still remained a substantial danger, and Ieyasu dedicated the next ten years to their extermination. In early 1615, the Toyotomi stronghold at Osaka was destroyed by the Tokugawa army. The Tokugawa (Edo) era fetched two hundred and fifty years of solidity to Japan. The political arrangement grew into what historians testify as bakuhan, a mixture of the expressions bakufu and han (domains) to designate the government and culture of the passà ©. In the bakuhan, the shogun had nationwide power and the daimyo had district power. This signified a innovative harmony in the medieval arrangement, which presented a progressively big establishment to control the combination of national and decentralized establishments. The Tokugawa became extra influential thru their first century of rule: land relocation provided them near seven million koku,

Subject-Sustainability in Global Business, Topic-Gold Mining Industry Assignment

Subject-Sustainability in Global Business, Topic-Gold Mining Industry In Armenia - Assignment Example Such forecasting has resulted in greater invasion of the foreign investors in the country with a motive to extract a larger volume of gold. However, critical analysis to the context reveals that such repeat and continuous invasions in Armenian gold industry have resulted in a major consequence of hazardous mining activities (Abrahamyan, 2012). To obtain a better insight of the gold mining advantages and industrial disadvantages of the same, a PESTEL (Political, Economic, Social, Technological, Environmental and Legal) analysis of the country has been considered in this essay. Based on the analysis results, the discussion in this essay further attempt to measure the extent to which, the gold industry can be sustainable. Moreover, the essay also aims to provide rational solutions on the basis of which gold industry is likely to operate in a more sustainable manner. 2. PESTEL Analysis of Gold Mining Industry in Armenia 2.1. Political Elements In order to attract a larger percentage of g lobal investments in gold mining industry, the political system of the country has adopted a comparatively flexible international trade policies and plans with a vision to promote its exports, which acts as the main source of national income for Armenia (CIA, 2013; Stuhlberger, 2012). Although the increased foreign investments in the gold mining industry of Armenia has resulted in its augmented national income prospects, with the inflow of a greater volume of foreign currencies, the country witnesses immense complications in terms of corruption. Furthermore, the currently persisting unfavourable relationship amid governmental bodies and the mining sector investors have also resulted in greater degree of corruption within the national context (Stuhlberger, 2012). In addition to these national issues, the country has also been facing political conflict issues with Azerbaijan and Georgia, which has further affected its potentialities to attract a larger volume of foreign investment in the most sustainable manner for its gold mining industry (Nichol, 2013). It is thus recommendable that a stable and more organised political system must be developed by the responsible governmental bodies in Armenia in order to develop its gold mining industry in a socially responsible manner. 2.2. Economic Elements The economic condition of the country has developed quite rapidly, wherein the contributions made by the gold mining industry can be argued as inevitable. However, the economic crisis situations on a global context have adversely affected the economic stability conditions of the country to a large extent being majorly depended on foreign investments. As a matter of fact, with the shrinking purchasing power of customers in the gold industry, the investment trend also declined, which affected the Armenian economy adversely. However, in the recent years of post-recessionary phase, the increased demand for gold has attracted a large number of foreign investors in Armenia (Bu siness Reporter, 2013; UN, 2012; Chshmarityan, 2005). It is worth mentioning in this context that in order to be favourable towards the development of mining sectors and suffice the increased demand of valuable metals and minerals, the Armenian government levied taxes and regulations at a marginal extent, focusing more on charging royalties on the miners. However, unlike expectations, these tax control measures to facilitate greater independency of investors in the gold mini

The movie my big fat greek wedding Essay Example | Topics and Well Written Essays - 2000 words

The movie my big fat greek wedding - Essay Example However, she does her role of taking care of male Greek babies which she usually feeds since her duty is a waiter. As time goes by, her family is in worries of whether of she may find a man in a life or remain single throughout her lifetime. Her father even reminds her in the play to get married since she is becoming old with time. It is because most men do not like to marry old ladies since they do not easily give birth at their old age (Fields and James, 2005). Toula intends to go to college so that she can improve in her knowledge in computer and operations. However, she falls for a handsome man who is not from Greek by the name Ian Miller. The man is a teacher in a given high school and also a vegetarian. She differs with her family in this situation since in this case she goes against the Greek traditions of marrying a person outside the Greek community. She claims that her soul objective of marrying the high school teacher is simply because she gives he gives her the total happiness she deserves in love. In fact it was outside the expectations of her parents from her on getting married to a non-Greek. Therefore, in this situation, her father, Gus, rejects her new found lover since she went against the norms of the society. The father is so furious in the play that he finally utters such statements. He later takes a soft stand upon uttering the tough statements to her lovely daughter whom she is unhappy with in getting married to a pers on outside the Greek community. The soft position taken by Gus, the father to Toula on her decision to marry Ian who is a non Greek makes Toula a happy lady indeed. After realizing that the soft stand he takes on Toula in marrying Ian, Gus follows Toula’s mother and accepts Ian embracing him as his in-law son. However, the tough moments that waits Ian ahead is whether the Toula’s community will also take their marriage just as the father agreed to it. Ian Miller

Understanding of Pain and Suffering Essay Example for Free

Understanding of Pain and Suffering Essay Everyone has a different perception of pain and what it means to one’s state of health. Pain can be physical or psychological; it can also be acute of chronic. All pains and aches are a maker of some type of suffering. My understanding of pain and suffering mainly comes from previous experiences of from my own state of discomfort and also from observation of patients at work. After reading book titled â€Å"The Anatomy of Hope† by Dr. Jerome Goodman, I realized how little I really knew about pain and suffering. This lecture contains many stories of the prevalence of pain for patients during the course of illness. In having studied these readings, a newfound understanding of how pain works in the lives of people who are struggling with health concerns has helped to illuminate how I can be a better health service provider. Helping patients to find internal hope and faith can aid them in their struggle for health and improved quality of life. In one of the chapters entitled, â€Å"The Right to Hope†, the author talks about his colleague, George Griffin, a specialist in treating stomach cancer who ironically gets diagnosed with a terminal case of stomach cancer. Against the odds, George undergoes intensive and painful treatments in order to fight the deadly disease. As a physician, George had knowledge about the severity of this condition, but as a human, he wanted to live. As a result of his determination, he gathered all of his strength and pushed himself through intense chemotherapy as well as suffering during recovery from the painful surgery. I think George’s view that â€Å"all of us have natural fear of death, but his belief in God and in afterlife assuaged it† played an important role in his decision to undergo the treatment (Groopman, 62). His will to live, faith in life, and struggle for what is good and healthy was an extremely powerful aspect of his own treatment, and I commend him for enlightening others about the powerful gift of spiritual faith and hope. George survived, yet he endured a lot of pain and suffering along the way. Furthermore, George wanted to prove that there is always â€Å"inherent of the uncertainty in the behavior of even the worst diseases†. By working through his own illness, he disproved the negative prognoses by his own strength and willpower. Also, he wanted to â€Å"spark hope that went beyond clinical truth† (Groopman, 78). George’s battle with cancer taught me that perhaps it is more difficult to beat the odds if they are familiar to a person, but in the end heritage and faith can go beyond clinical expertise and assist someone in the fight for life. George won his battle with cancer but he proved that it is worth it to have hope under even the most extreme circumstances and it is part of the human spirit to let miracles happen (Groopman, 81). Another valuable story which assisted me in understanding the terms of pain and suffering when a patient is initially resistant in the struggle for hope is also written by Dr. Groopman and is entitled â€Å"Step by Step†. The reading is about a non-Hodgkin’s lymphoma patient named Dan. He refuses all the treatment and does not want to have hope in his cure. We find out later in the story that Dan based his decision on personal experience from the past when his veteran friend lost battle to cancer in spite of all the pain, suffering, and struggling he endured during his stay in ICU. Dan did not have medical knowledge and he did not want to undergo the same suffering and complications as his friend who eventually died. As time is running out, Dan’s symptoms tend to worsen, illustrating the patient’s hopeless experience of illness, not just the biology of the disease (Groopman, 93). Things change for Dan when Dr. Groopman changes his approach and tries hard to lessen Dan’s fear. He presents him realistic outcomes and knowledge about the treatments. I think he did marvelous job by telling Dan that everyone reacts to treatments differently, allowing Dan the chance to hope, increasing his faith and supporting the possibility of recovery. Eventually, Dan accepts treatment in steps as part of bargain and notices improvement. I think that Dan suffered in watching his friend fight and die, so he did not want to have false hope and fail. However, the support of a good health provider can assist even the most resistant patient in finding internal hope and strength, the personal power to fight an illness. I learned from those two stories that it is how we approach the subject of pain and suffering which can either strengthen or weaken a person. Constructive and positive interaction can work wonders in helping to dissolve destructive and negative thinking, helping to increase the chances of success and the alleviating pain and suffering. I also learned that the way we understand a concept can be altered by many factors, for example like in Dan’s case previous negative of experience. Seeing suffering and death and the failure of treatments can instill a sense of fear and hopelessness in a person, however, it is important to note that fear and hopelessness will not be helpful to anyone. George’s story was going against the odds and accepting pain and suffering as part of the journey. In my opinion, a healthcare provider can’t always just focus on the clinical presentations, one has to explore deeper into a people’s souls to what really troubles them, what can possible cause a delay in recovery, and help the person to find a reliable source of strength.

Impacts of Climate Change on Womens Rights

Impacts of Climate Change on Womens Rights Impacts of Climate Change on Women’s Human Rights: Bangladesh perspective 1. Introduction At present, the consequences of climate change including increased temperature, increased sea level, excess precipitation, droughts, biodiversity loss, natural disasters and reduced food production threaten human rights and social justice. These consequences have brought more adversely impacts on low-income countries, which have produced less greenhouse gases. In particular, some vulnerable groups such as women are more vulnerable to climate change because they have weaker ability to address the challenge of climate change. As one of the least-developed countries in the world, Bangladesh faces the enormous challenges of the global climate change. Women in Bangladesh have been seriously affected by the climate change, with their human rights under great threat. This essay will analyze how climate change affects the human rights of Bangladeshi women and find potential pathways to tackle these problems. It will achieve this by firstly giving definitions and basic analyses about climate change and human rights. Following this it will look at how Bangladeshi women’s rights to life, health and education were affected by climate change. Finally, it will seek to give effective advice for better response to these impacts. 2. Climate Change and Human Rights 2.1 Climate Change There are two major definitions of climate change that are widely used. The two different definitions are presented by Framework Convention on Climate Change (FCCC), and the Intergovernmental Panel on Climate Change (IPCC). According to FCCC(1992) as cited by Pielke (2004), FCCC that focused on international policy, described climate change as â€Å"a change of climate that is attributed directly or indirectly to human activity, that alters the composition of the global atmosphere, and that is in addition to natural climate variability over comparable time periods†. On the other hand, IPCC that focused on scientific assessments defined climate change as â€Å"a change in the state of the climate that can be identified (e.g., by using statistical tests) by changes in the mean and/or the variability of its properties, and that persists for an extended period, typically decades or longer†(Qin, Stocker & IPCC, 2013 : p123-125). It is clear that IPCC give climate change a br oader definition than FCCC. On the ground of FCCC definition, the reduction of vulnerability cannot be realized except though greenhouse gas emissions. But according to IPCC definition, there are some measures including adaption policies effective to address ecological or societal vulnerability brought by climate change. In this paper, both of this will be taken into consider. 2.2 Human Rights Facts and studies have shown that climate change poses a great challenge to human rights issues. Human rights are the inherent rights of every individual, regardless of our nationality, place of residence, sex, ethnicity, religion, language or any other status (Ariella Azoulay,2015). As United Nations (n.d.) have noted, â€Å"human rights included the right to life and liberty, freedom from slavery and torture, freedom of opinion and expression, the right to work and education, and many more†. It is worth mentioning that the concept of human rights does not remain at the theoretical level, but is described and protected by International human rights law (IHRL) and some national laws. For example, in Britain the Human Rights Act 1998 was introduced to protect human rights. As womens human rights are gaining increasing attention in the context of advocating gender equality, some research and related institutions begin to focus on the impact of climate change on womens human rights and do some work to help local women in the climatic vulnerable areas. 3. Climate Change’s Effects on Women’s Human Rights in Bangladesh Bangladesh is one of the countries most likely to suffer adverse impacts from climate change. This is mainly influenced by two factors, one of which is its special geographical location and the other is its social and economic underdevelopment. The total land area in Bangladesh is 147,570 square kilometers, including 80% of the floodplains. As a result, during the rainy season, most parts of the country (except the Northwest Highlands) are prone to flooding. Saleemul Huqï ¼Ë†2001ï ¼â€°compared Bangladesh with the Netherlands, indicating that geographical location is not the only reason why Bangladesh is affected by severe climate change. Bangladesh and the Netherlands are both low-lying deltaic countries, but the Netherlands possesses enough financial and scientific capacity to build higher seawalls for protecting its citizens against natural disasters, but Bangladesh cannot. 3.1 Effect of Climate Change on the Right to Life Climate change has caused frequent natural disasters in Bangladesh. Gender issues have always been a marginalized topic in the context of climate change, but we can still find some gender-related data in related climate change studies. Women are less able to escape from natural disasters. For example, during the 1991 Bangladesh Cyclone, the mortality rate of women was five times higher than that of men among the 20-44 age group(UNEP,2005). The reasons why there was a such difference are as follows. First, there is an imbalance of information between men and women in Bangladesh. Men can communicate with each other in public places for access to information, while women are mostly at home, unable to obtain timely and useful warning messages. Secondly, most Bangladeshi women lack the skills to swim or climb trees, and their dresses are not conducive to their escape from the disaster. In addition, it is more difficult for women to get rescuing resources to deal with damage and loss from extreme weather events because of the long-standing social bias. In other words, the gender inequality in Bangladesh society contributes to the vulnerability of local women. 3.2 Effect of Climate Change on the Right to health As a result of climate change, womens work has become even more dangerous and difficult in the society of Bangladesh. In most poor communities, getting drinking water for their families is the responsibility for women, just as Bangladesh. Climate change causes problems of drought and salinization of water in Bangladesh (Aguilar Revelo, 2009). Women in families have to walk a long distance to obtain water resources, which consumes a large amount of their time and leads to high risks of injury and even death in the process. Climate change have driven child marriage risks in Bangladesh, with women’s right to health damaged. Natural disasters such as floods and droughts aroused by climate change have made thousands of people become displaced and lose their financial sources (e.g. crops). In this â€Å"hopeless† situation,   many parents have to marry their young daughters off. Girls Not Brides (2017) noted that Bangladesh already had one of highest rates of child marriage in the world at 52%. Around 30% of girls in Bangladesh are married before their 15th birthday. Early marriages make these girls more vulnerable to domestic violence, and pregnancy at a young age is harmful for women’s health. 3.3 Effect of Climate Change on the Right to Education High temperatures, droughts and floods have made farmers in rural areas lose their land, crops and livestock, then these people have to migrate from villages to the so-called â€Å"climate change refuges†in Dhaka. Education is free in rural Bangladesh, while it is not free in Dhaka   (Jabeen,2014).   In the face of high tuition fees and living costs, parents choose to let the girls give up education. Gender bias in Bangladesh society also contributes to the choice. Families often prefer to give boys the limited educational opportunities and the girls should make an effort for boys. Also, gathering water and producing crops become increasingly difficult due to extreme weather in Bangladesh so that girls have to stay at home to share the housework. It becomes more and more difficult for local women to participate in decision-making process of climate change policy and measures due to lack of education. As a result, many policies and measures for dealing with climate change are formulated almost entirely by men and can not accurately satisfy the demands of women. 4. Possible Solutions Protecting women’s human rights from climate change needs transboundary cooperation including international institutions, local government, NGOs. There are some suggestions to address the issue and to improve women’s human rights in the context of the climate change in Bangladesh. First, women’s empowerment in the decision-making process is of vital importance. Actually, this concept has been clearly stated in some policies or agreements, but it still faces many challenges in its practical application. For example,â€Å"The Paris Agreement†explicitly requires that gender equality and womens empowerment should be taken into account in addressing climate change, and gender differences should be considered in actions and capacity building to address climate change(Guiot,2016). However, in poor countries, womens empowerment is not easy to realize in practice because of social prejudices and the low educational level of women. For better empowerment, local governments should provide education subsidies or free education for these climate refugees. Relevant policies should be introduced to demand that all children including girls receive basic education. Compulsory education gives girls more employment opportunities and enables them to participate in the stages of social decision-making, making their voices heard in the area of addressing climate change issue. Moreover, womens education optimizes the demographic structure andthus has a positive impact on climate change. This creates a virtuous circle. Secondly, the infrastructure should be improved. As mentioned earlier, water is greatly affected by climate change, and womens access to water becomes more difficult and vulnerable. It seems impossible to change this culture in Bangladesh that women should get water for their families, but infrastructure projects can be implemented in local area to help them get watereasier. For example, local governments, corporations or international organizations can invest money and technology to establish water factories to enable local residents to use clean tap water directly. In addition, construction of the roads and schools in local villages can also reduce the time and distance to go to school. As a result, the way of getting water becomes safe and women can have more time for education. Finally, womens access to early warning information and the basic skills to deal with disasters should be improved. For example, the local government and other non-governmental organizations can provide local women with free disaster-resistant training. Considering the low-level education of local women, training materials should be designed easy to understand. And a special information transmission team including female should be set up to timely transmit important information to women groups and reflect the demands of women. 5. Conclusion Women in Bangladesh is one of the most vulnerable groups when it comes to the impact of climate change. With the impact of climate change, women not only need to spend more time in domestic work, but also becomes more vulnerable in the process. Climate change has aggravated the problem of poverty, leading to the emergence of dropouts and child marriages. In fact, women’s rights to life, health and education have been adversely affected by climate change. Fortunately, more and more agencies and researchers have been aware of this issue and done some related research. These research outcomes have been gradually affecting the governments policies about climate change. However, increasing the human rights of women in Bangladesh will require more efforts from multiple agencies. The essay also provides some possible ways in practice to deal with the problem, including women’s empowerment in decision-making process, constructing tap water factories, improving local roads, disaster prevention training for women. 6. References [1] Qin D, Stocker T. & Intergovernmental Panel on Climate Change. Working Group I. (2013) Climate change 2013: the physical science basis, p123-125. [2] Pielke, R.A.(2004) What is Climate Change? Energy & Environment. 15 (3), 515-520. [3] Ariella Azoulay. (2015) What Are Human Rights? Comparative Studies of South Asia, Africa and the Middle East. 35 (1), 8-20. Available: http://dx.doi.org/10.1215/1089201X-2876056 [Accessed Nov.3th 2017]. [4] United nations. (n.d.) Human Rights. Available: http://www.un.org/en/sections/issues-depth/human-rights [Accessed Nov.4th 2017]. [5] Saleemul, Huq. (2001) Climate Change and Bangladesh. Science (New York, N.Y.), 294(5547), p.1617. [6] United Nations Environment Programme. (2005) Mainstreaming Gender in Environmental Assessment and Early Warning. Available: http://hdl.handle.net/20.500.11822/8559[Accessed Nov.4th 2017]. [7] Aguilar Revelo, L. (2009) Training Manual On Gender and Climate Change. Gland, Switzerland, IUCN, pp.120-122. [8] Girls Not Brides.(2016) How Is Climate Change Driving Child Marriage? Available: https://www.girlsnotbrides.org/hidden-connections-climate-change-child-marriage-bangladesh/[Accessed Nov.5th 2017] [9] Jabeen, H. (2014) Adapting the built environment: the role of gender in shaping vulnerability and resilience to climate extremes in Dhaka. Environment & Urbanization. 26 (1), 147-165. [10] Guiot, J. & Cramer, W. (2016) Climate change: The 2015 Paris Agreement thresholds and Mediterranean basin ecosystems. Science. 354 (6311), 465-468.

The Role of Water in the Lives of Organisms Essay -- Biology Essays

The Role of Water in the Lives of Organisms Water is perhaps the most important molecule for the survival and life of all living organisms because there is a wide spectrum of roles that it plays. The fact that the earth's surface consists of 70.8% water shows its significance and importance. ====================================================================== Firstly, water has the chemical formula Hg0 (two Hydrogen atoms to one Oxygen atom), the covalent bonds between which create cohesive forces. Water has a very high specific heat capacity, measuring 4,200 Joules, creating a stable environment for organisms to live in. This means that water does not heat up or cool down too rapidly due to the difficulty in breaking the hydrogen bonds, which restricts the movement of the water molecules. This property of water is beneficial to aquatic organisms (e.g. Fish, Jellyfish), as they do not have to keep adapting their own body temperatures for survival. Another property water has is its insulating nature in lakes and rivers. As water cools toward 0Â °C, the water molecules slow down to form the maximum number of hydrogen bonds. As this process continues, water molecules must give enough space for all four hydrogen bonds to fit, causing the water to expand as it freezes to form ice. Ice is less dense than the liquid form and therefore floats, a property very significant to the survival of fish as this layer of ice insulates the liquid water below to prevent the whole lake or river to freeze. Otherwise, this could be fatal for many organisms in the aquatic food web. Aquatic plants can survive in deep waters due to the fact th... ...er as sweat, the liquid gets turned into a vapour causing humans to cool down and control our body temperature (a homeostasis process). The cooling functions of water are connected to its high heat capacity nature. Water has influences on a large number of aspects of organisms' lives'. From habitat, transport, support, movement, fertilisation, insulator, roles of key processes (photosynthesis and respiration), protection from damage, homeostasis and gas exchange. Enzymes are very important in the body of some / most organisms and catalyse almost every reaction. However, they are soluble and will need water to function, as a result water is very important. Water is an important substrate for chemical reactions as well as product. Around 70% of human mass consists of water, in plants, 95% of mass consists of water.

Mars: :: essays research papers

Mars: Is There Life Out There?   Ã‚  Ã‚  Ã‚  Ã‚  Since 1976, when the Viking Landers took off toward the red planet, people have been wondering if there is life on Mars. There have been questions of pictures taken from Mars and skepticism about why some of the recent landings have failed. Scientists, up till now, have been doubtful about life on Mars. Everything changed on August 7, 1996, when NASA and President Clinton told the world that a very primitive life form had been found in a meteorite, from 1984. President Clinton had this to say about the matter: “This is a product of years of exploration and months of intensive study by the world’s most distinguished scientists. Like all discoveries, this one will and should continue to be reviewed, examined and scrutinized.'; After Clinton said this it was almost as if a scientific boom had occurred. NASA research teams of scientists at Johnson Space Center began to look for life as well. NASA began to send robots and Satellites to Mars. Unfortunately, they found nothing or lost contact with the robots or Satellites in the process. During the year of 1999 NASA sent up two rockets toward Mars and both were failures. Due to the failures, time has been given for scientists to blueprint a credible and step-by-step search for life on the Red Planet. Without the pressure to ret urn Martian samples to Earth any time soon, new schemes for automated, on-the-spot detection of past or present Mars life can be flown. Recently, two probes were sent back and they made it to Mars. They landed on the South Polar Caps of Mars. That is where NASA plans to find water. After landing on Mars, the probes extracted water like crystals from the surface of Mars. They found that there was a small amount of water in the crystals, which means that there is a strong chance that life, was on Mars at one time. In a recent interview with Bruce Jakosky, Ph.D., Professor of Geologic and Planetary Sciences at the University of Colorado, Linda Howe asked a series of questions pertaining to Mars and what had exactly happened to the planet. The first question was: Q.) “What might have Caused Mars to lose both its surface water and magnetic field?'; A.) “The CO2 that would have produced a greenhouse atmosphere could have been lost to space. It could have been incorporated into the ground as carbonate minerals, and once that happens, the water could have frozen out in the ground.

Similarities Between Franz Liszt And Kurt Cobain :: essays research papers fc

Similarities Between Franz Liszt and Kurt Cobain Franz Liszt was one of many classical composers. In some ways, he can be compared to a modern rock and roll star. Franz Liszt was born in Raiding, Hungary, on October 22, 1811. Much like Mozart, he was a very great piano player at a very young age. Liszt composed an opera called Don Sancho at the age of fourteen. Professionals of Liszt's time thought that he was only a genius with the piano, which was not enough to give his ideas the great recognition they deserved. Many people thought that Liszt was â€Å"a mover and a shaker, a rebel, chased women, and had much talent and personality." He had invented the solo recital. When Liszt had a concert, he usually played his own music and came out wearing decorations hanging on chains, which was unusual for his time. For two years Liszt was hospitalized for a nervous breakdown. In some ways he was much like Kurt Cobain, the late lead singer of the rock band Nirvana. Kurt Cobain was born on February 20, 1967, in Aberdeen, Washington. He was passed on to several relatives after his parents divorced when he was eight years old. For some time he even lived under a bridge and was hospitalized for a heroin addiction. It was not entirely unexpected that Cobain committed suicide. He had had entered a coma by overdosing on a mixture of champagne and tranquilizers on March 4. Also, Kurt's family history showed that two of his father's uncles committed suicide, along with the fact that there were a lot of dysfunctional marriages and alcoholism present. During a concert, Kurt would jerk around as if he was being electrocuted. After his death, the sale of Nirvana memorabilia increased dramatically. As you can see, both Franz Liszt and Kurt Cobain have some characteristics in common. They had both been hospitalized for an illness. However, one was physical while the other was mental. Both had unusual concert styles. Like many classical composers, Kurt was not truly appreciated until his

My Best Public Speaking Experience Essay

My Best Public Speaking Experience was at the fourth course of university at meterology class . Everyone from our group need to prepare the presentation and abstract paper, which would be dealt with in this course. I choose the topic :  « Aerozol and physical mechanisms of its formation ». I presented it to the public very efficiency. Even though , my opponent was a student at six course of the university, I have managed to defend the topic in the best way. While analyzing the success of my public speaking experience I selected to myself several reasons of it . Firstly , I was really interested in aerosols and that motivated me to understand deeply the subject of my report. Secondary, my teacher suggest me some resources of literature and were to look for it. I was looking for literature very meticulously and I have managed to found out a lot of interesting and fresh material . The third reason was that I was well prepared for the presentation. The day before I looked through my speech carefully , identify and understand the main points. The forth reason – I was prepared in advance . I started my preparation three weeks before the presentation. Although, I usually begin my preparation approximately two weeks before the presentation. The fifth reason was my classmates and opponent. My classmates were listening to me very attentively and my opponent talked to me with ease. Moreover , he asked me some questions I was really interested in and that’s betrayed me the confidence. So, based on my own experience I can identify five basic points that have helped me to prepare successfully for my oral presentation and they are : motivation, teacher , identifying and understanding the main points of the speech , preparation in advance and audience. I hold this five points may help other students to prepare well its oral presentation or reports . I think the experience of public speaking and preparation of presentations wi ll be very useful to me in the future.

Business Law Answer Key

Business Law Answer Key This is a comprehensive key to all the questions, including some chapters which we did not cover. You are responsible only for chapters on the syllabus. Ch. 1 A. 3 B. 5 C. 1 D. 2 E. 4 1. F 2. T 3. F 4. T 5. T 6. B 7. D 8. D 9. A 10. E Ch. 3 A. 5 B. 4 C. 2 D. 1 – 3 E. 3 – 1 †¢ Interrogatories is a pretrial procedure involving written questions to be signed under oath †¢ Deposition is a pretrial procedure involving oral questions answered under oath 1.F 2. F 3. T 4. T- F 5. T †¢ About one half of all lawsuits settle before trail -) True †¢ In a lawsuit for money damages, both the plaintiff and the defendant are generally entitled to a jury. -) True 6. E 7. D 8. C 9. C 10. D Ch. 4 A. 5 B. 6 C. 1 D. 2 E. 3 F. 4 †¢ Stare Decisis – The rule that requires courts to decide cases based on the precedent †¢ Promulgate- The act an administrative agency creating a new rule 1. T 2. F- T 3. T 4. F 5. F 6. F The due process c lause requires that any citizen is entitled to a jury trial before any right or property interest is taken -) False †¢ Administrative agencies play an advisory role in the life of many industries but do not have the legal authority to enforce their opinions. -) False 7. D 8. B 9. C 10. D 11. C 12. B †¢ If Colorado passes a hotel tax of 8 percent for Colorado residents and 15 percent for out of state visitors. The new law is void, based on the commerce clause. †¢ Which of these is an example of judicial review? A federal court declares a statute unconstitutional †¢ What is an example of a subpoena?A court order requiring a deponent to answer questions. Ch. 5 – Perfect!!!!!!! A. 4 B. 3 C. 6 D. 2 E. 1 F. 7 G. 5 1. F 2. F (not enough information; battery for sure) 3. T 4. F 5. T 6. D 7. A 8. C 9. C 10. C Ch. 6 A. 3 B. 5 C. 1 D. 2 E. 4 1. F 2. T (depends in which state – state law differs on this point) 3. F 4. T-F 5. T 6. F Some states are comparative n egligence states but the majorities are contributory negligence states. -) False A landowner might be liable if a dinner guest fell on a broken porch step but not liable if a trespasser fell on the same place. ) True 7. C 8. D 9. D 10. C Ch. 7 A. 5 B. 1 (this seems to be the best choice, although the definition sounds more like the Anti-Money Laundering Act rather than RICO, which was originally passed to combat organized crime). C. 4 D. 6 E. 3 F. 2 1. F 2. T 3. T 4. F 5. F †¢ Corporate officers can be convicted of crimes: corporation they cannot be -) False †¢ An affidavit is the government’s formal charge of criminal wrongdoing. †¢ Affidavit- a written statement signed under oath 6. D 7. E 8. A 9. A- E 10. B A prosecutor concerned that he may lack sufficient evidence to obtain a conviction may agree to an affidavit. †¢ Professor asks Janice, his teaching assistant to please drive the professor’s car to the repair shop. Janice gets in and drives, n ot to the garage, but 1,400 miles farther west to Las Vegas. Janice has committed Embezzlement. Ch. 9 A. 4 (this is how the textbook defines implied contracts, but keep in mind that if you spell out the terms of a contract, this is going to be an express contract; an implied contract is one which can be inferred from the conduct of the parties) B. 5 C. 3 D. 1 E. †¢ Implied contract- An agreement based on words and actions of the parties †¢ Consideration- Bargaining that leads to an exchange between the parties †¢ Liquidated debt- a debt in which the amount is undisputed. †¢ Bilateral contract- a common law principle requiring the acceptance to be on exactly the terms of the offer. 1. F 2. F 3. F 4. T 5. F 6. A (although E seems ok to me as well) 7. C (although A seems ok to me as well, but perhaps not enough facts are provided, so C is the better answer) 8. E 9. C- E 10. E Abdul hires Sean to work in his store, and agrees to pay him $9 an hour.  Control Key and Word – Text and Graphics.This agreement is governed by the UCC-)False †¢ If someone makes and offer and that person puts another offer on the table, they are rejecting the offer. Ch. 10 A. 3(intent is just one of the elements to prove fraud) B. 4 C. 5 D. 1 E. 2 Part Performance- Entry onto land, or improvements made to it, by a buyer who has no written contract Exculpatory Clause- a contract clause intended to relieve one party from potential tort liability 1. T 2. F 3. T- F 4. T 5. T 6. F †¢ Non compete clauses are suspect because they tend to restrain free trade. -) True 7.B 8. A 9. D 10. A 11. C 12. D †¢ If people are buying and selling a house and neither party has copy of the emails, they still have the parties still have a binding contract for the sale of Louise’s House. †¢ You drive up to a fancy restaurant and hand your car keys to the valet . You have created a Baliment. †¢ Bailment: giving possession and control of personal property to another person. CH. 16 A. 3 B. 4 C. 1 D. 5 E. 2 1. T-F 2. F-T 3. F 4. F-T 5. T †¢ A principal is always liable on a contract, whether he is fully disclosed, unidentified or undisclosed. ) True †¢ When a contract goes wrong, a third party can always recover damages from the agent, whether the principal is fully disclosed, unidentified, or undisclosed. -) False †¢ An agent may never act for two principals whose interest conflict-) false 6. B 7. C 8. B-D 9. C 10. A-none Someone painting the outside of a building you own crashed through a window, injuring a visiting executive. Which of the following questions would our lawyer not need to ask to determine if the painter was your employee? Had you checked the painter’s references?Which of the following activities committed by an agent is not likely to create liability for the principal. A car accident while driving to work. Ch. 17 A. 4 B. 6 C. 5 D. 2 E. 1 F. 3 1. F 2. F 3. F 4. T 5. T 6. F 7. F 8. F 9. F 10. E 11. A 12. B 13. C 14. E 15. A CH. 18 A. 1 B. 3 C. 4 D. 2 E. 5 1. T 2. T 3. F 4. F 5. T 6. B 7. E 8. D 9. D 10. B CH. 20 A. 2 B. 5 C. 4 D. 1 E. 3 1. F 2. T 3. T 4. F 5. F 6. C 7. A 8. D 9. C 10. C CH. 22 A. 4 B. 5 C. 3 D. 1 E. 2 1. F 2. T 3. F 4. F 5. T 6. D 7. C 8. B 9. B 10. C CH. 25 A. 4 B. 3 C. 5 D. 1 E. 2 1. T 2. T 3. F 4. T 5. T 6. B 7. C 8. D 9. B 10. A

Investigate how a major event can influence the hospitality, travel and tourism industry Essay

Executive Summary Within this report it outlines how a major event can influence the hospitality, travel and tourism industries. It will go into great detail about the chosen event and how this particular event impacted these industries, with topics such as what an event is, the chosen event in detail, and how this event impacted these industries. Table of Contents I. Methodology II. Introduction III. Findings IV. Conclusion V. References VI. Appendices VII. Bibliography Methodology After already establishing the basis of the theoretical view of this report, it is now required to reflect on how the evidence will be composed to support the theory and research within this report. There are a number of ways in which this research will be collected. Firstly it will be important to establish what an actual event is as well as definitions of the terms hospitality, travel and tourism. This can be done through secondary sources such as books e. g. Allen, O’Toole et al 2011, websites and newspapers. The chosen event will then show how it has impacted the hospitality, travel and tourism industries in Belfast as well as how the Northern Ireland Tourism Board had this planned as part of Northern Ireland’s preparation of making Northern Ireland a huge tourist destination. Introduction The subject matter of this report is too educate how a major event can influence the hospitality, travel and tourism industries, looking a single event in particular, so that the impacts are more in a personal tone rather than generalising to looking into events as a whole. Definitions will be given of what an event, hospitality, travel and tourism actually are. Topics will include information on the chosen event that will be discussed in greater detail, Belfast as a tourist destination, important impacts on the hospitality, travel and tourism industries. Benefits of a major event within a city. How a major event can impact on a city or destination improvements, and a brief incite into Northern Ireland’s Tourist Board’s plan for Northern Ireland to become a huge and popular tourist destination in the future. Investigate how a major event can influence the hospitality, travel and tourism industry. For this report I have chosen to research and ‘Investigate how a major event can influence the hospitality, travel and tourism industry. ’ The event in which I aim on investigating is the opening if the Titanic Signature Building. This report will explain in detail how the opening of the Titanic Signature Building influenced the hospitality, travel and tourism industries. Within this report you will be introduced to the main question of this report. Topics will include talking about the building itself, its visitor numbers, Belfast as a tourism destination, the impacts the building had on Belfast’s hospitality, travel & tourism industry. â€Å"The hospitality and tourism industry is a multi-billion-dollar industry with 700 million international travellers per year around the world,† said Zainal (2012) in his book, ‘Current Issues in Hospitality and Tourism: Research and Innovations. ’ According to the oxford dictionary the exact definitions of what an event, hospitality and tourism actually are. â€Å"An event is described as a thing that happens or takes place, especially one of importance, a planned public or social occasion. † â€Å"Hospitality is the friendly and generous reception and entertainment of guests, visitors or strangers. † And the definition of tourism is the â€Å"temporary movement of people to destinations outside their normal places of work and residence, the activity undertaken during the stay in those destinations, and the facilities created to cater for their needs. † According to Northern Ireland Tourist Board (NITB) the Northern Ireland vision is, ‘To create the new Northern Ireland experience and get it on everyone’s destination wish list. ’ As the well-known slogan for Northern Ireland 2012 was that â€Å"Northern Ireland 2012 is our time, our place† This means that NITB have stated that they think Northern Ireland is a rising tourist destination. And that Northern Ireland is trying to offer a unique way to be involved and to celebrate. And we as a city need to take our story to a wider audience. So as part of this transaction to take ‘our story’ to a wider audience, the Titanic signature building project started. Shone and Parry (2010) said that â€Å"for a town or city wishing to become a tourist destination, elements such as attractions, accommodation, transport, infrastructure and facilities must be present. † Belfast has been in the middle of this process over the past few years, and especially as 2012 was meant to be ‘our time, our place’ Belfast certainly lived up to this. And a huge part was the titanic signature building. The Titanic Signature building is the world’s largest Titanic visitor attraction & 400,000 visitors were expected to visit the building per annum & 900,000 per annum footfall through the building. Within the first 6 months, 500,000 people had already visited Titanic Belfast. â€Å"One of the most important impacts is the tourism revenue generated by an event. In addition to their spending at the event, external visitors are likely to spend on travel, accommodation, and goods and services in the host city. Titanic Belfast was part of NITB’s plan to attract visitors to Belfast and Northern Ireland with a consequent increase in revenue, which will generate jobs and income. Based on projected visitor numbers its one off the most expensive buildings of its kind in Europe. It cost ? 77million to construct, with most of the funding (? 60million) coming from the public’s wallet. Mike Smith, the chief executive of the building said that, â€Å"We think the building is good value for money. † The opening of the Titanic Belfast produced instant employment benefits as it was estimated that 200 people would be needed to work in the building. The projected increase in visitor numbers, from within the UK and Ireland as well as internationally, will lead to a corresponding demand for local hotels and services, therefore generating job opportunities in the construction and hospitality sectors. Allen, O’Toole et al 2011, talked about how a major event has potential to bring ‘new money’ into Belfast from outside visitors. â€Å"The role event tourism is required to play in a destination’s tourism development efforts will vary according to the overall tourism strategy that is being pursued. † (Allen, O’Toole et al 2011) Belfast is now a popular short-break destination and one of Europe’s top visitor destinations. In 2006, Belfast had 6. 8 million tourists compared to 2011 when we had 7. 86 million tourists. There was quite a number if impacts the opening of Titanic Belfast had on tourism on not only Belfast but Northern Ireland as a whole. The Titanic Signature building is located only 5 minutes from the city centre, so therefore this increasingly popular tourism attraction is not difficult to travel to, there are buses to the Titanic Quarter every 10-15 minutes from the City Centre. It is also within walking distance. The city centre is always crowded with tourist companies who are there to promote tours of the city, these tours run every day and very frequently, they seem to be every popular and since the opening of the Titanic Signature Building, a new tour opened up that was solely about the Titanic alone and it’s attractions. â€Å"Events add to the range of experiences a destination can offer, and this then adds to its capacity to attract and hold visitors for longer periods of time. † (Getz and Wicks 1994) Since the opening of the Titanic Building, this saw Belfast’s biggest jump in hotel occupancy in March 2012 in nearly a decade and a 12% year on year hike in revenues. Then in April saw the year on year occupancy in Belfast’s leading hotels increase by 25%, the average is usually are 15% over April 2011. Belfast’s PWC partner Stephen Curragh said, â€Å"Overall, 2012 has been a successful year for Belfast hotels thus far, but it is off a very low base and will require sustained visitor numbers to bring Belfast back to pre-downturn levels of profitability. † Allen, O’Toole et al (2011) said that events can also provide a significant spur to both public and private investment in a destination. Large scale events can play in destination renewal and in the later development of a destination’s attractiveness and capacity as a tourist destination. NITB have identified excellent events and business tourism as two of their winning themes with the potential to deliver competitive advantages for Northern Ireland as part of their tourism Strategic Framework for Action 2004-2007. NITB said, â€Å"Note for the Excellent Events theme, research confirms that events are an effective tool for changing perceptions and attracting visitors. † Opportunity 2012 2013 2014 2015 Total Additional Visitors 150,00 333,000 200,000 150,000 833,00 Additional Revenue ?24 million ?52 million ?34 million ?30 million ?140 million Created Jobs 612 1,326 867 765 3,570 This table, which can be found on NITB’s 2012 guide, shows NITB’s goal for the future, which is to increase tourism spend to ? 1 million by 2020 and to increase visitor numbers to 4. 5 million by 2020 It shows NITB’s plan in more detail. In 2013 their plan is at its peak by expecting to have 333,000 additional visitors into Northern Ireland which will then create 52 million additional revenue and will generate 1,326 extra jobs in Northern Ireland. Events can affect the hospitality, travel ; tourism industries in many ways. In Belfast due to the opening of the titanic building we have shown you that there has been quite a high incline in Belfast as a tourist destination. Overall we found that the Titanic Building has had an positive impact on hospitality and tourism in Belfast. â€Å"2012 is about changing global perceptions and trying to get tourists to come to Northern Ireland,† – Arlene Foster.

Beccaria’s Theory

Crime and punishment Amy Lynn Sprague Criminology – 3 Crime and punishment While cesare beccaria believed in the need for a criminal justice system and the right of the government to have laws and punishments, he never viewed the current justice system to be a successful one. Beccaria felt that the government and its laws at the time were just a â€Å"few remnants of the laws of an ancient predatory people, compiled for a monarch who ruled 12 centuries ago in Constantinople, mixed subsequently with longobardic tribal customs, and bound together in chaotic volumes of obscure and unauthorized interpreters. He had also felt that the criminal laws should be based on rational thought and not passion. Cesare argued that the threat of punishment controls crime. 1. Do other forms of social control exist? Yes! Other forms of social control exist and not only that without valid and reliable measures of criminal behavior, efforts to conduct research on crime and formulate criminological theories would be futile although some behaviors are handled differently than others. 2. Aside from the threat of legal punishment, what else controls your behavior? A person’s behavior is basically regulated by a sense of what is right and wrong. Society sets behavior expectations that become a part of what is acceptable or not in how we live our lives. Acceptable behavior is reinforced at home during the developmental years of a child. Families play a major role in how individuals consider what behavior is acceptable. For example women, it is not so much society that governs their behavior. For a woman the primary behavior modifier is their inferior brains, which limit their behaviors to cooking, cleaning, producing and raising children, and general. Social norms discourage men from being stay at home dads, expressing emotions, being nurses, cooking, cleaning, etc. Males in society are governed by social expectations. Besides that a liberal justification of punishment would proceed by showing society needs the threat and the practice of the criminal system to control the freewilled and rational human being. (Newson A. , 2011) References Newson, A. (2011). Amy's. Retrieved January 20, 2012, from Nyessay: http://nyessay/law/amys

VACCINES Assignment Example | Topics and Well Written Essays - 750 words

VACCINES - Assignment Example Flanders (2000), states the two examples of childs deaths which are connected with vaccination and non-vaccination. According to her article, one of the girls died of Hepatitis B, which kills about 5,000 thousand people in the US each year, and the other died after being vaccinated against polio. At the same time, according to the Allens article, the compensation program provides financial assistance to families to care for children injured by vaccines and helps those families who have lost a child to a severe side effect. But it should be remembered, that the mentioned system is designed as non-fault, which means that it is no need in defining whether vaccine has been defective or the doctor didnt have enough medical skills to prevent side effects. In case no other specific medical reasons for childs death are found, it is supposed that the vaccine has caused it. But it should also be remembered, that if the injury or cause of death is not one of a list of known vaccine side effects , the families must provide proof that the ailment was caused by the vaccine. (OMeara, 2013) . There often appears a question, which makes the positive effect of vaccination less, for the account of possible positive influence of hygiene and sanitation on the significant decrease of most infections. But at the same time, it is stated, that vaccines have had the direct impact on the actual incidence of infections in the last century. There is a possibility for the child to catch the disease from the vaccine itself, as it is usually presented in the form of live viruses, which stimulate the childs immune system. But this is probable only in case the childs immune system is severely damaged, which may happen when the child has got AIDS or HIV, or was getting a cancer treatment (radiation), or have got the transplant and thus was taking anti-rejection drugs. In any other cases

Concept Analysis Assignment Example | Topics and Well Written Essays - 2250 words

Concept Analysis - Assignment Example This article is geared towards analyzing the nursing concept of â€Å"patient centered care. In this case, the article will focus on explaining various items that pertains to this concept o as to put it in better perspectives for easier applicability. When analyzing this concept, the article will lay more emphasis on various nursing theories on which this concept is enshrined. These theories include the normative decision theory, need theory, interactive theory and humanistic theory. The aim of this concept analysis is to relate the nursing concept of patient centered care with various theories of nursing. This is important because the students and researchers will be able to get important information relating to various needs that patients have. Further, the article is important as it describes the significance of prioritizing the patients in all decisions made in a health care system. The first definition of Patient-Centered Care was given by Kinyua (2013) as the one takes place when the nurse and the entire health care sector recognizes the patient as the source of control and decision making and full partner in providing coordinated and compassionate care based on respect and honor for the patient’s needs, preferences, and value. In this case, the author declared that the most important step in establishing a patient-centered care is by engaging the patient body in making important decisions. In this case, policies that are adopted by the management should be the one that are geared toward enabling a better environment for medical and nursing care provision. Further, Kinyua (2013) argues that the concept of Patient-Centered Care has been ignored for a very long time because of the capitalist nature of our societies. In this case, many nursing facilities are more concerned with making more money in the expense of providing quality healthcare services. to reverse this and to be more

Individual marketing article analysis which happened in 2012 Essay

Individual marketing article analysis which happened in 2012 - Essay Example This is realized from the different point of views as per different analysts of firms with interest in IPOs and general investments. Hersey (1991) argues that there is no much news expected even with companies tying their best within a week. The earliest that this could occur is December 17th with series of meetings so as to interact with potential investors. This has been caused by the new rules, which governs the process of going public. Another hindrance is Christmas, which will come in the middle of marketing and may last for at least one week. The presidential elections also interfered with many companies, which could have had deals before the end of the year. Gaiman (2009) argues, however, not all of the companies had this, there were exemptions who pitched shares just a day after voting due to high levels of confidence in gaining potential customers attention, according to the chief financial officer. It still remains tricky to strike deals before the end of the year. There is a backlog of companies who have signed IPOs initial documents waiting processing but still having the lowest recorded dollar value of IPOs backlog, since the year 2009. Lomborg (2012) argues, however, according to the new laws grading IPOs, companies will have their planning confidentially. Those with an annual revenue less than one billion US dollars will have submissions of prospectus done out of public view. This would remain for at least twenty one days before the company sets off. It has been argued that deals can be underway before the public get a glimpse of the idea (Walter & Howei, 2012). This is not what is reflected by the silence in the markets. Many companies have already put up terms on offer or some have had their deals postponed after pitching to investors. A possibility is that the companies could decide to enter the fray quickly. This may come as a surprise to many who are not aware of what is happening. A typical

The Long Valley by John Steinbeck Essay Example | Topics and Well Written Essays - 750 words

The Long Valley by John Steinbeck - Essay Example The aim of this paper is to discuss this matter, as well as any and all other key points of interested related to this. This is what will be dissertated in the following. This work of Steinbeck's is set in the beautiful area of the Salinas Valley of California, with the primary plot being that of simple people who are struggling to find a place for themselves in the world. There are certain issues which are made rather obvious or blatant, one of those being the tensions between town and country, laborers and owners, past and present. These particular issues can be related to by all, which is why The Long Valley is such a delivering and moralizing literary work. There is a subtle yet purposefully planned relationship between the setting and the characters themselves, which is set in the form of an external and internal landscape, with the setting being external, and the characters being internal. The basis and most important part of this relationship is that the characters each have their own distinctive categorization from each other, all which relate significantly to a different aspect of the landscape setting. From the main characters, Henry and Elisa Allen, to more minor ones such as Peter Randall and his eighty-seven pound wife Emma; Steinbeck obviously took his time in creating each one's separate and diverse yet intriguing and relating characteristics, with a telling story plot in his mind. John Steinbeck is a writer who is notoriously known for his intelligent and well thought out writings, and this work of his is categorized by many as the best of it all. The morals, meanings, thoughtfulness, and the fact that practically everyone can gain from this reading a relating and understanding feeling, proves that this work is certainly a must read. Works Cited Steinbeck, John. The Long Valley. Toronto: Penguin Books,

[ Art ] Assignment Essay Example | Topics and Well Written Essays - 750 words

[ Art ] Assignment - Essay Example Sobek is also known as the god of the crocodiles. The people pray to Sobek to protect them as they travel towards the Nile river to fetch drinking water. As time went on, Sobek’s powers included other matters, not only protecting the people from the sudden deadly attacks of the crocodiles. Egyptian Mythology states that Sobek, not another popular god, Nun, created the world. Sobek was depicted as the god who rose from within the River Nile to take the form of a man having a distinct crocodile shape. Specifically, the people of the Fayoum (Arsinoite nome), Kom Ombo, and parts of Thebes worshipped the crocodile god Sobek. The numerous temples were erected to pay religious homage to Sobek. The people prayed to Sobek to give them plentiful harvest. The farm lands were dependent on the Nile River. The Nile River’s drought would reduce the Egyptian Nile River lines’ farm crop outputs. The people pray to Sobek to keep the Nile River flowing. With the Nile River’s flowing, the farm lands have a steady supply of irrigation water. In the temples, the priests would bring a live crocodile into the temple. The people would take care of the crocodile’s every need until its death. After the crocodile’s death, the crocodile is mummified. In Egyptian history, the pharaohs were considered as gods. Consequently, the pharaohs are mummified after their death. Just like the Pharaoh gods, the mummified body of the crocodile is buried in special â€Å"god† tomb (Verhoogt 8). Later, Sobek became the patron of the Pharaoh’s army. Sobek was described as either a crocodile or a man with a crocodile head. Sobek is described as holding an ankh. The ankh is the symbol of Sobek’s power to destroy or reverse evil acts. In addition, the ankh was described as having the power to bend knives in order to protect the king from life-threatening danger. Sobek was described as having the speed and strength of a crocodile. Sobek was not selfish.

Building on the Work of Others as an Integral Part of Originality Essay

Building on the Work of Others as an Integral Part of Originality - Essay Example This definition might be better explanatory â€Å"builds off of previous works in the field to make something new in some important way.† By creating a different definition of 'original,' this redefines the idea that is flawed by thinking that using other people’s ideas to be an inspiration as part of creating anything new is not original. Creation would just be a constant process of reinventing the wheel. Creating something new that is not based off of someone else’s ideas takes a lot more time and effort. Imagine what the world would be like if every single person who wanted to use a computer had to invent their own language for programming it, their own operating systems and other computer processes. For progress, creating new things has to incorporate the use of other people’s ideas to save on time and energy, and actually have time to do something new or original with it. Without this efficiency, it would be nearly impossible to actually spend any tim e on true 'original' invention. Not only does creating something from scratch take a great deal more time than using other people’s ideas and building off of them, but it also actually helps promote originality things. If someone was trying to design a car without ever having looked at a car before, they would probably create something that looked a great deal like early automobiles, because those were simple and natural designs. Could that be defined as original because there is still utilization of a previously designed concept?

Witchcraft Essay Example | Topics and Well Written Essays - 1250 words

Witchcraft - Essay Example There are various cases in which this supernatural aid is usually invoked, to awaken the compassion of love that are desired, to compass the death of any obnoxious person, to call up a dead person, or to bring calamity upon rivals, enemies and opponents. Witchcraft has been done by numerous people in nearly all the periods of world’s history. The traditional belief is that not only of the dark ages but also the witches and wizards of the post-reformation times were addicted to such practices and they entered into a compact with the Satan, adjured Sacraments and the Christ, observed ‘the witches sabbath’; they paid divine honor to the ‘king of darkness’ and in return they got from him supernatural powers like harming their chosen victims, doing what they desire to, for instance, riding through the air on a broomstick, and willing to perform any service which is needed to fulfill their nefarious purposes. (Thurston, H. 1912) During the Middle Ages and even today at times, witchcraft is performed by witches as an act of healing and curing illnesses. These Witch-healers were at times the only general medical practitioners for people who had no facility of doctors and hospitals and were terribly affected with poverty and diseases. Even the church itself had very less to offer the suffering peasantry yet the Witches healers were even killed as well as accused of helping and healing. A witch-hunter puts it as: â€Å"For this must always be remembered, as a conclusion, that by witches we understand not only those which kill and torment, but all Diviners, Charmers, Jugglers, all Wizards, commonly called wise men and wise women†¦and in the same number we reckon all good witches, which do no hurt but good, which do not spoil and destroy, but save and deliver†¦It were a thousand times better for the land if all Witches, but specially the

Role of Roman Emperors in the Spread of Christianity Essay Example for Free

Role of Roman Emperors in the Spread of Christianity Essay The very cruelty and hate of Christianity that various Roman emperors exhibited actually worked in favor of that religion. As it is said, The blood of martyrs is the seed of the Church, for in many ways, persecution was beneficial to the new religion. Persecution gave the Christians a chance to flex their spiritual muscles, which many did, to great effect. The miracles that took place during these martyrdoms converted many of the pagans, which in turn led to more martyrdoms. Persecution served, essentially, to strengthen the faith of those already Christians, and to convert those who were not. By the very cruelties with which the emperors attempted to crush the young religion they actually aided it. But one emperor who supported christianity is the one who played the biggest role among all emperors in spreading christianity. His name was Constantine. Constantine was a hugely influential emperor who changed the course of history and greatly affected the spread and development of Christianity. During Constantines reign, Roman art became less realistic. Simple and massive effects were preferred over classical forms and styles, and so art became more stylised. This culminated in the Christian era of artwork that would follow. For the next twelve years, Constantine and Licenius shared the government of the Empire. Constantine, convinced of the power of his vision and subsequent victory in battle, was the first Roman Emperor to adopt Christianity. Christians were still persecuted at this time, and so in 313 Constantine issued an official edict of toleration. The Edict of Milan not only protected Christians, but granted greater rights to followers of all religions. In 324 the Empire faced many difficulties, and Constantine defeated Licinius and became the sole Emperor. As the emperor, Constantine quickly moved the capital of the Roman empire from Rome to Constantinople (now known as Istanbul). In 325, Constantine assembled the Council at Nicaea with a group of bishops. The counsel debated many doctrinal points concerning Christianity, and created the Nicaean creed to unify Christian doctrine and practices. Some common beliefs of the early Christian church were at this point voted against and eradicated from the Churchs teachings. This was the first time that church and state began to merge, and that the imperial office was used to strengthen a church. For Constantine, his motivations were probably as much political as religious. The number of Christians was increasing within the empire, as was the influence of the church. Merging the two strengthened the power of both. From Constantines rule on, Christianity was the official religion of the empire. The Christian Church was granted tax exempt status, and Roman coins issued during this period have a cross on them. Although Constantine had long supported Christianity, he was not baptized until he was on his deathbed. He died in 337. Constitine, who was the Emperor of Rome was a Pagan. Before going into battle he thought he saw Jesus initials in the clouds and determined it was an omen and had his men put those initials on their shields. Well, Constitine won that battle and subsequently summoned all priests of stature into Rome to create the Bible. They went through the various books that had been written and pared that big pile of writings down into what became the bible. Constitine then proclaimed that christianity was the official religion of Rome and the Roman Empire.

Tivo Marketing Case Analysis Essay Example for Free

Tivo Marketing Case Analysis Essay The disappointing sales performance during the Christmas 1999 season ended up being a priceless lesson for TiVo’s marketing team: it was the catalyst that created the need for a TiVo’s new communications strategy. However, defining this new marketing campaign was challenging, especially after the feedback received about the product indicated issues like limited awareness and hard-to-communicate functionalities. The main focus of this new marketing campaign is to select a positioning strategy that will speed up the adoption of TiVo among consumers. The marketing team has three options on how to position TiVo: 1) as an enhanced digital video recorder, 2) as a product that gives viewers the ability to create their own television network, 3) or as a super VCR. I recommend that they position TiVo as the super VCR that gives users a unique TV experience. Analysis TiVo’s potential goes beyond the introduction of an innovative electronics product; it has the power to change the habit of how Americans watch television. So far TiVo’s penetration has been extremely limited, many consumers are not aware of its existence, and at the point-of-sale, the salespeople are encountering difficulties in explaining the benefits of the product. Moreover, TiVo represented a totally new innovative product that targeted the enhancement of television viewing, which was clearly not on anyone’s priority list. To communicate TiVo’s advantages, the marketing team has considered using different advertising sources for different purposes. However, this approach eliminates the possibility of communicating a consistent message across all potential buyers. Without a consistent message, consumers will be confused of what TiVo truly represents. Most consumers are aware of what a VCR is, so positioning TiVo as the super VCR would make it easier for consumers to associate it with a familiar product and its functions. If the message behind TiVo focuses on providing users with the ultimate television experience, consumers are likely to be curious about what this super VCR is all about. It indirectly encourages consumers to try this state-of-the-arte innovation. The drawback of positioning TiVo as an enhanced digital video recorder is that consumers can view it as an extremely high technological innovation, not suitable for a typical household, but apt for technologically savvy consumers. Digital recorders are a relatively new innovation, with a limited awareness and familiarity among consumers. It narrows TiVo’s ability to reach a wider range of consumers. Positioning TiVo as a product that allows any user to program his or her own TV network not only focuses on one of the many features of TiVo, but the idea behind it is too abstract. TiVo’s relative advantage is high, as its innovation is significantly better than the products it is replacing, specially the regular VCR. Before TiVo, the average household spent more than 7 hours watching TV. TiVo’s intent is to make television viewing a lot more enjoyable, making it a totally new experience. Thus, its functionality is highly compatible with the existing consumer behavior. However, due to the many benefits the product offers, many consumers have difficulty understanding all the benefits of the product. Some users even had trouble using the system, which is not very easy to use; therefore its complexity is high. The trialability of TiVo is low, since the product can be experimented most of the time either in retail stores through a demonstration or through the online demo available at TiVo’s website. TiVo’s observability is currently low, since many consumers have a lack of awareness of its existence. Finally, the risk involved with TiVo’s launching is high, as there is an important amount of capital committed to the success of the project. TiVo’s proposed positioning as the super VCR can be analyzed with the Marketing Mix analysis. Product. TiVo, the super VCR, is the first digital video recorder that empowers television viewers to create their own personal television network. Viewers can pause live television to attend interruptions such as phone calls or unexpected visits. It gives viewers the freedom to watch whichever program they want, whenever they want. With TiVo’s capacity to store up to 30 hours of recorded television, users reduce the hassle of using videotapes to record television programs. Users virtually eliminate the possibility of missing their favorite shows, since they can set-up TiVo to record them. With these aforementioned features, TiVo will revolutionize the way Americans view television. Price. The current price of $999 for the 30-hour TiVo box is extremely high. It can easily discourage any early adopter or a TV addict. Hence, the marketing team should reduce the price to $399, even lower if financially viable. The more attractive the ticket (i. e. TiVo Box) for the ultimate TV experience, the easier consumers will be lured in. The service fee structure seems at a very reasonable price, it requires no major price adjustments. Place. Electronic retail stores, such as Best Buy, Circuit City, and Sears serve as the best channels to sell the product. It is imperative that the marketing team develops a training program for the sales force of those retail outlets. Many consumers will have their first TiVo experience in a retail store; hence, the salespeople must be prepared to demonstrate the benefits of TiVo in a flawless way. The internet should be used as another channel to sell the product, especially the TiVo website, where it must have a friendly-user demo, so customers can interact with TiVo. Promotion. Consistency is the key to launch a successful communication strategy across the different media sources. The marketing team should focus on attractive ways to create the need and dependency of TiVo. Offering a 30-day free trial for the TiVo recorder and service is an excellent way to allow consumers to fully experience TiVo’s benefits. Presenting testimonials of TiVo users about their positive experiences with the product stimulates the curiosity among consumers who want to know what the super VCR really does. Recommendation Positioning the TiVo as the super VCR that provides the ultimate TV experience will speed up the adoption of this innovative product. This theme stimulates a very particular interest among those who consider watching television as a means of entertainment. Moreover, delivering this message builds on TiVo’s brand identity, which can be associated with the innovative super VCR that changed an old-fashioned lifestyle. TiVo is more than the first digital video recorder that gave consumers the opportunity to develop their own personal television network; it is the super VCR that is making the habit of watching TV as the ultimate experience.